Is it even worth marketing in print media anymore?

[StanleyZEN]

Print media is pretty much dead in the US and many other countries and locations. I think we still get a newspaper where I live, but they've cut down on how many papers they give out. I think they only give out one paper a week now, as it's become pointless to have newspapers. 

Do you think that print media is still worth advertising in? Like newspapers for one, but also magazines and maybe even phone books. Do you think it's worth it to get into print media? 

Personally, I don't think it's worth it anymore. Most people have their phones and computers, and they don't need print media anymore. Half the time they don't even look at magazines or papers. And it's crazy how many ads are still in magazines these days. Last magazine I looked at, felt like it was an ad itself. 

[James]

I still advertise in print media when the project calls for it. Our brick and mortar store runs post card campaigns twice a year. I have a local job website that I advertise in our local business journal to get more companies to come pay us to post jobs. 

I still read the print copy of a few different publications and they all have digital options. Sometimes I just like to hold paper in my hands and I feel its a bit easier on the eyes. 

Print media is for sure not as good as it was for marketing 10 years ago but there is a still an audience of people that consume it. 

[Ella]

Books and magazines still sell otherwise they wouldn't do it. We still have a local newspaper as well. I think smaller ones are still worth it. Maybe a local one like the one we have. There is not much money in it anymore but plenty of people still value news papers and magazines. 

[Sophia]

I think it is. There is value in books still from millions of people. I know if and when I read something, I prefer not to be staring at a screen. Plus, if something ever happens and the internet just goes away, books with have so much value again.