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How can you keep up with what Google likes/wants?


Scarlett
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I noticed that when it comes to SEO and Google, things are always changing and it seems very hard for a smaller site (one that gets under 10k views a day) to stay relevant on their search engine. Is there a way to check what could be done to improve your rankings on Google and ensure you are going what Google likes to rank better or is it just a toss up and some people just end up lucky?

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The free tool you can use is Googles Search Console: https://search.google.com/

You can get a ton of data about your site in there. 

My favorite tool for SEO work is Ahrefs: https://ahrefs.com/ This is a paid tool but the information provided is so helpful for your SEO tool stack. This is really all I use now days. 

Of course there is a little luck involved but it is the long term consistent action that will make that luck helpful for you. 

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Once you learn the patterns, it becomes easier but you do have to get lucky now and then. I have had blog posts with relevant keywords and all the right information bomb while others I just happened to write at the right time and they did fantastic. 

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On 6/10/2021 at 11:07 AM, James said:

The free tool you can use is Googles Search Console: https://search.google.com/

You can get a ton of data about your site in there. 

My favorite tool for SEO work is Ahrefs: https://ahrefs.com/ This is a paid tool but the information provided is so helpful for your SEO tool stack. This is really all I use now days. 

Of course there is a little luck involved but it is the long term consistent action that will make that luck helpful for you. 

Thanks! I am going to check these out. I know there are so many tools online meant to help with SEO but I have such a hard time making sense of them. If I can't figure these out, I will see if there are some videos on YouTube explaining everything. 

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