Do you do anything for Black Friday or Cyber Week?

[Emma]

I know some places don't but most do. I think it is a good idea to at least market some sort of sale just to get traffic to your site. At the same time though, I would imagine it can be rather hard to compete with larger places like Amazon, Walmart, and so on. Do you do anything with your business for Black Friday or Cyber Week?

[James]

Yes we always have run sales on these days as the consumers are looking for them. 

For us it is a great time to turn inventory that likely did not catch on so we can make room for new inventory that hopefully will sell without the assistance of a sale. Also our products that have shelf life we typically mark those down huge as they are close to expiring and making a sale is better then throwing the products away. 

[Stacey]

Even though I am not a fan of what corporations do (lying about deals) plenty of smaller businesses do not do this and it is a good way to get attention on your site, brand, or business so I think it is a good idea to participate.